Analytics

Know what's working
and prove it

Cross-platform metrics scored against industry benchmarks, with AI insights and best-time-to-post intelligence so you always know your next move.

One dashboard across every account

Pull reach, engagement, and growth from every connected platform into a single view, then slice it by platform and date.

KPI cards for engagement rate, reach, followers, and engagements with trend arrows and sparklines.
Date-range presets and comparison periods to measure change over time.
Trend, follower-growth, and platform-comparison charts in one scroll.
Per-post performance table with per-variant breakdown and CSV export.

A reach number means nothing on its own. Four Hawk scores every metric against per-platform industry averages so you instantly know if it's good.

Per-platform benchmarks mark each metric green when above average, amber when below.
Engagement-rate modes toggle between by-reach and by-followers for the right comparison.
Best-time-to-post heatmap across a 7×24 grid of day and hour.
Content-type breakdown shows which formats actually earn engagement.

Don't make clients read a spreadsheet. Four Hawk turns the data into a short, readable narrative of what changed and why.

Claude-written insight bullets summarize the story behind the numbers.
Nightly refresh plus on-demand pull keeps the dashboard current.
Platform data notices flag known reporting quirks so you read metrics correctly.

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